08.31.2007
Experts offer tips to cut through the confusion
If you think you're the only one who gets confused trying to read
nutrition labels on food, relax. You've got plenty of company.
In a study of educated adults -- 75 percent had at least a high school
education -- most had trouble understanding everyday food nutrition
labels.
Dietitians aren't surprised, since they constantly have to explain
food labeling to clients.
"The biggest problem is (figuring) serving size," said Dr. Russell
Rothman, an assistant professor of internal medicine and pediatrics
at the Center for Health Services Research at Vanderbilt University,
who led the study about nutrition labels.
His team surveyed 200 primary-care patients from a wide range of socioeconomic
backgrounds and asked them to finish a 24-item measure of food label
comprehension.
They answered, on average, just 69 percent of the questions correctly.
Besides confusing serving sizes, people were most often mixed up about
extraneous material on the label, Rothman found. They often calculated
the data incorrectly -- for instance, only 37 percent could figure
the number of carbohydrates consumed from a 20-ounce bottle of soda
that contained 2.5 servings.
"A soda bottle is typically 20 ounces," Rothman said, "and it will
say, 'servings per container is 2.5.' People will not realize that.
They think 20 ounces is a serving." If the label says 200 calories
per serving, many will mistakenly think that means the whole bottle.
However, after doing the math, the entire bottle would actually provide
500 calories, he said.
"When you are looking at food labels, take your time and be careful,"
Rothman advised. "They are confusing and have a lot of complex information
in them. Pay particular attention to serving size and how to apply
that to how much you are actually eating."
The study was published recently in the American Journal of Preventive
Medicine.
Another expert, Susan Moores, a nutrition consultant in Minneapolis
and a spokeswoman for the American Dietetic Association, agreed that
serving size is where many people get tripped up on reading labels.
She said the first few ingredients listed on a label can also give
clues to a product's goodness. "You want to recognize what they are,"
Moores said. "If you don't, that's a red flag. It means the food is
probably not so nutritious." One exception, she said, might be the
label on fortified cereals, where many non-recognizable names could
be vitamins and other nutritious ingredients, she said.
Instead of trying to decipher the entire label, consumers can learn
a few tricks, Moores and Rothman suggested.
For instance, follow the "5 and 20" rule. "If a label says it contributes
5 percent or less (of the daily value of a particular) nutrient, that
is good on some ingredients, such as sodium and cholesterol, fat and
sugar," Moores said. But, she added, it's not ideal for nutrients
you want to increase.
If a label says it provides 20 percent of the daily value of a nutrient,
likewise, that's good for nutrients you want to boost -- such as vitamins,
fiber, calcium or iron -- but not for those you want to curtail.
You can look on the packaging itself for specific phrases, such as
"low in fat," Rothman suggested. "These labels are regulated by the
Food and Drug Administration," he said, so consumers have some assurances
that the foods are as advertised.
That's not foolproof, however. "Some foods low in calories may not
be better (than other foods) in other nutritional ingredients. They
may have too much salt or fat," Rothman said.
If you still have trouble with label reading, Rothman offered up two
more ways to be sure you focus on nutritious foods. First, you can
follow an eating plan, such as Weight Watchers, he said, which advises
you to eat five servings or more of fruits and vegetables, two to
three servings of low-fat or non-fat dairy products daily, and to
limit your calories.
"If you still find it very hard, when you meet with your physician
or a registered dietitian, ask for help from them," he said. "Ask
them to suggest something else practical you can do."
Article written by Kathleen Doheny
Originally published on HealthDay News
More information
There's more on nutrition labeling at the U.S. Food and Drug Administration.
SOURCES: Susan Moores, R.D., nutrition consultant, Minneapolis,
and spokeswoman, American Dietetic Association; Russell Rothman, M.D.,
M.P.P., assistant professor, internal medicine and pediatrics, Center
for Health Services Research, Vanderbilt University, Nashville, Tenn.;
November 2006 American Journal of Preventive Medicine
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